JP records Deutsch

Case study

Matador6: campaign and merchandise

A recognisable visual identity across vehicle imagery, product imagery and merchandise.

White Matador6 campaign vehicle in São Paulo

The brief

The brand needed to stay recognisable across very different subjects: a campaign vehicle, clothing and accessories, footwear and packaging.

The work

The series pairs digital vehicle imagery set in São Paulo and Rio with close-ups of the wrap. The product series includes hoodies, swimwear, shoes and packaging.

The result

The work produced distinct series for promotion, footwear, merchandise and the shop. The project gallery shows the campaign visuals alongside product details.